¿A qué etapa del proceso de compra del cliente pertenecen estadísticas como el número de impresiones publicadas, el número de clientes únicos a los que se llegó y la tasa de clics?

Impressions, unique reach, and click-through rate (CTR) are key metrics for the Awareness stage. In this stage, the goal is to introduce potential customers to a product or brand. Impressions measure how many times an ad was displayed, indicating visibility. Unique reach tells you how many individual users saw your ad, showing the breadth of your audience. CTR reflects initial engagement, showing how many people clicked on the ad after seeing it. These metrics help assess how effectively an ad campaign is building brand visibility and initial interest. Conversion metrics (like purchases) happen later, and Consideration metrics (like detailed page views or adding to cart) fall between Awareness and Conversion.