Accent Athletics analizó el desempeño de su campaña de Sponsored Products para ropa de yoga y se dio cuenta de que se están quedando sin presupuesto todos los días. Si no pueden aumentar el presupuesto, ¿qué acciones alternativas deberían tomar? (Selecciona 2)

When a Sponsored Products campaign runs out of budget daily, and increasing the budget isn't an option, the goal is to optimize spending to make the existing budget last longer and perform better. Removing low-performing keywords (those with high spend and low conversions/sales) frees up budget that was being wasted, allowing the remaining budget to be allocated to more effective keywords. Decreasing bids for low-performing keywords also conserves budget. While not as drastic as removal, it reduces the cost per click for less efficient keywords, extending the campaign's run time and potentially improving overall ROI. Pausing the campaign is counterproductive as it stops all sales generation. Increasing bids for low-performing keywords would deplete the budget even faster without improving performance.