Accent Athletics lanzó recientemente una campaña y le gustaría medir el impacto de las tácticas publicitarias en las actividades de compras en los puntos de retail mientras su campaña aún está a la mitad del periodo de publicidad. ¿Qué solución de medición deberían utilizar?

Omnichannel Metrics is the correct solution because it provides insights into the impact of advertising on in-store shopping activities during the campaign. This allows Accent Athletics to measure real-time performance and make optimizations while the campaign is still running. Amazon Marketing Cloud (AMC) is a clean room solution for advanced analytics and custom attribution, typically used for deeper, post-campaign analysis or complex cross-channel insights, not real-time in-store impact during a campaign. Amazon Brand Lift measures brand perception and awareness changes, not direct in-store shopping activities.