Al asignar múltiples segmentos de audiencia a un artículo de línea, un anunciante desea aumentar la escala mostrando anuncios a compradores en cualquiera de los segmentos seleccionados. ¿Qué opción debería elegir?

When assigning multiple audience segments to a line item, selecting the "OR" option tells Amazon DSP to target users who belong to any of the selected segments. This broadens the reach and increases the scale of the campaign, as ads will be shown to a larger pool of potential customers. The "Y" (AND) option would narrow the audience, targeting only users who belong to all of the selected segments simultaneously, which would decrease scale. "Ninguno" (None) is not a valid logical operator for combining audience segments.