Al considerar las expansión global a través de un marketplace de Amazon, ¿por qué es necesario el dominio del idioma local?

Mastering the local language is crucial for providing effective customer service. Customers expect to communicate in their native language when seeking support, asking questions about products, or resolving issues. Failing to offer support in the local language can lead to frustration, negative reviews, and lost sales, directly impacting the success of global expansion. While negotiating shipping rates or completing legal documents might involve some language considerations, these are often handled by specialized teams or translation services and are not as universally critical for day-to-day customer interaction as direct customer support.