Al presentar el componente "Solución" del pitch, ¿cuál es la principal re com end ación para asegurar una estrategia robusta que impacte en distintos momentos del recorrido de compra del usuario?

To ensure a robust strategy in the "Solution" component of a pitch, the primary recommendation is to suggest multiple solutions that impact different stages of the user's purchase journey (e.g., Display + Product Ads). This approach allows for comprehensive coverage of the Mercado Libre ecosystem through a full-funnel strategy. Combining formats like Display, which builds discovery and consideration early on, with Product Ads, which drives conversion during final searches, ensures consistent brand presence throughout the user's journey. This maximizes success by not relying on a single touchpoint and leverages the synergy between branding and performance solutions for stronger business outcomes. Identifying initial client challenges, proposing tactical investment, or backing suggestions with metrics are important but secondary to the multi-solution approach for full-funnel impact.