Alejandro quiere anunciar dados para juego de plástico y quiere llegar a una audiencia amplia interesada en los juegos de cartas. ¿Qué método de segmentación debería usar?

The correct answer is "Producto ampliado" (Broad match). Broad match allows ads to show for searches that are similar to the keyword, including misspellings, synonyms, related searches, and other relevant variations. In this case, Alejandro wants to reach a broad audience interested in card games, which is a related but not identical interest to plastic game dice. Broad match will capture searches for card games and other related terms, effectively expanding his reach to the desired audience. "Producto negativo" (Negative match) would prevent ads from showing for certain terms, which is the opposite of what Alejandro wants to achieve here. "Producto similar" (Similar match) is not a standard keyword matching option in advertising platforms; while some platforms offer similar audience targeting, it's not a keyword match type.