Amar, un anunciante, quiere monitorear el tráfico en el sitio web de su marca, así como las transacciones físicas en tiendas. ¿Qué herramienta podría usar para dar seguimiento a ambas cosas?

The Conversions API (CAPI) is the correct choice because it allows advertisers to send web events directly from their server to the advertising platform, bypassing browser-based tracking limitations. This enables more reliable tracking of website traffic. Additionally, CAPI can integrate offline event data, such as in-store transactions, by matching customer information securely. This comprehensive approach ensures both online and offline conversions are captured, providing a holistic view of customer behavior. Data Management Platforms (DMPs) primarily focus on audience segmentation and data enrichment, not direct conversion tracking. The Amazon Ad Tag is a browser-based pixel for website tracking, but it cannot track offline transactions.