Analiza el siguiente recorrido de compra y responde: Día 1: Una persona usuaria entra a la web de Mercado Libre y hace clic en un anuncio de una marca de celulares, pero no compra. Día 3: Ve otro anuncio de la misma marca, pero no hace clic. Día 5: Vuelve a Mercado Libre y compra un celular de la marca public it ada. Según el modelo de atribución de Display Ads, ¿a qué evento se le atribuye la venta en este caso?

In Mercado Ads' attribution model, the sale is attributed to the click on the first day. This is because the system prioritizes the last click (post-click) over the last impression (view-through) within the 14-day attribution window. Even though the user saw another ad on day 3, the direct interaction of clicking on day 1 signifies a stronger and more qualified interest. Therefore, the algorithm assigns the conversion on day 5 to the first day's event as it was the last direct interaction point before the purchase. The impression on day 3 is incorrect because an impression alone is a weaker signal than a click. The purchase on day 5 is the conversion itself, not the event to which attribution is assigned.