Cloud Air desea incorporar a sus futuras campañas de Amazon Ads a los clientes que hayan tenido periodos de publicidad frecuentes en el último año. ¿Qué herramienta de insights y planificación puede ayudarles a conseguirlo?

Advertiser Audiences allows Cloud Air to upload their own customer data, including information about past purchase frequency, to create custom audience segments. This enables them to target customers who have had frequent advertising periods in the last year with relevant campaigns. Media Plan is a tool for structuring campaigns and budgets, not for audience segmentation based on proprietary data. Amazon Brand Lift measures the impact of ads on brand metrics, but doesn't help in identifying and targeting specific customer segments based on their past advertising engagement.