¿Cómo puedes usar los reportes de superposición?

Overlap reports help you understand your audience better by comparing them to Amazon's audience segments. This comparison reveals shared interests and behaviors, allowing Amazon to recommend additional audience segments that are likely to be interested in your products or services. This helps you expand your targeting effectively. The option about creating custom audiences based on advertiser-managed websites describes a different targeting method (e.g., remarketing pixels), not overlap reports. The option about viewing brand interaction across the customer journey describes general analytics or attribution reporting, not the specific function of overlap reports.