¿Cómo se pueden utilizar los insights del reporte de análisis de canasta de mercado para ayudar a aumentar el tamaño de la canasta?

The Market Basket Analysis report helps identify products frequently purchased together. By understanding these co-purchase patterns, you can strategically create virtual bundles (packs) of complementary items. This encourages customers to buy more items in a single transaction, directly increasing the average basket size. Suggesting products for promotions is a related but less direct application; while promotions can increase sales, the primary insight from market basket analysis for basket size is bundling. Recommending products to discontinue is typically based on low sales volume or profitability, not on co-purchase patterns for increasing basket size.