¿Cómo selecciona Display Ads la audiencia de los anuncios?

Display Ads selects ad audiences by analyzing the seller's page and suggesting an optimal audience. This is because it uses AI algorithms to process browsing data, product categories, and user behavior within the Brand Store to identify profiles with high affinity. This automation simplifies campaign setup by eliminating complex manual segmentation, ensuring the system intelligently finds potential buyers who show real intent. By relying on the specific content of the seller's page, the platform ensures highly relevant and personalized ad impressions, maximizing the chances of attracting quality traffic that translates into consideration and growth for the business within the Mercado Libre ecosystem. "According to manually configured user preferences" is incorrect because Display Ads uses automated, data-driven analysis, not just manual settings. "Only through geographic segmentation" is too restrictive; Display Ads uses a broader range of targeting signals. "Based solely on the user's purchase history" is also too narrow; while purchase history is a factor, the system considers a wider array of behavioral and contextual data.