¿Con qué etapa del proceso de compra del cliente se relacionan las estadísticas de compras repetidas, el retorno de la inversión publicitaria, el porcentaje de clientes nuevos de la marca y el número de reseñas?

Repeat purchases, Return on Ad Spend (ROAS), New-to-Brand (NTB) percentage, and the number of reviews are all metrics strongly associated with the Loyalty stage of the customer buying process. These metrics indicate customer satisfaction, repeat business, and advocacy, which are hallmarks of brand loyalty. Repeat purchases directly measure customer retention. ROAS reflects the profitability of advertising efforts aimed at retaining customers or encouraging further purchases. NTB percentage, while seemingly about new customers, is crucial for loyalty as it measures the brand's ability to attract and convert new customers into loyal ones over time. Reviews are a form of social proof and advocacy from loyal customers. Consideration and Awareness are incorrect because their associated metrics typically focus on engagement (e.g., clicks, impressions, detail page views) and reach (e.g., impressions, unique users), respectively, rather than post-purchase behavior and long-term customer relationships.