¿Cuál de estos casos de uso se puede lograr al usar eventos de Amazon Ads junto con entradas de primera mano?

The correct answer is "Attributing offline conversion events to Amazon Ads media events." Amazon Marketing Cloud (AMC) allows advertisers to upload their own first-party data, including offline conversion events. By joining this data with Amazon Ads event data (e.g., impressions, clicks from Amazon DSP or Sponsored Ads), AMC can provide insights into how Amazon Ads media influenced these offline conversions. "Understanding the overlap of those exposed to Amazon DSP campaigns and those exposed to Sponsored Ads campaigns" and "Understanding the key audience attributes of those exposed to Amazon DSP campaigns" are both possible within AMC using only Amazon Ads events, without necessarily requiring first-party input for their core functionality. "Attributing on-Amazon conversion events to Amazon Ads media events" is also a standard capability of Amazon Ads reporting and AMC, but it doesn't highlight the unique benefit of combining first-party data with Amazon Ads events for offline attribution.