¿Cuál de las siguientes audiencias incluye compradores que vieron recientemente productos de una categoría o subcategoría específica?

In-market audiences include shoppers who have recently viewed products within a specific category or subcategory, indicating an active interest and intent to purchase. This makes them highly relevant targets for advertising. Demographics refer to broad characteristics like age, gender, and income, which don't necessarily reflect current shopping intent. Lifestyle audiences are based on long-term interests and behaviors, which are less immediate than in-market signals.