¿Cuál de las siguientes estadísticas se genera con base en los clientes nuevos y ayuda a los anunciantes a comprender las compras atribuidas a anuncios?

New-to-brand metrics" directly measure purchases made by customers who haven't bought from the brand on Amazon in the last 12 months. This statistic is crucial for advertisers to understand how their campaigns are driving incremental growth and attracting new customers, rather than just recapturing existing ones. "Success metrics" is a general term that could encompass many different performance indicators and isn't specific to new customers. "Reach and frequency metrics" focus on how many unique users saw an ad and how often, which is about ad exposure, not new customer acquisition or attributed purchases.