¿Cuál de las siguientes opciones describe mejor el tráfico no válido para las campañas de Amazon DSP?

Invalid traffic (IVT) in Amazon DSP campaigns refers to any ad impressions or clicks that are not the result of genuine user interest. This includes fraudulent activity (e.g., bots generating fake clicks), accidental clicks, non-human traffic (e.g., spiders, crawlers), duplicated impressions, or otherwise illegitimate interactions as defined by the Media Rating Council (MRC) Invalid Traffic Guidelines. Amazon DSP aims to filter out IVT to ensure advertisers pay for legitimate engagement. The context in which an ad appears is related to brand safety or contextual targeting, not IVT. Filtering inappropriate content is part of brand safety measures, which prevent ads from appearing next to unsuitable material, but it's distinct from identifying and removing invalid traffic.