¿Cuál de los siguientes criterios es un factor que Amazon usa para elegir la Oferta destacada?

Amazon prioritizes customer experience when selecting the Featured Offer (Buy Box). The seller's fulfillment method is a critical factor because it directly impacts shipping speed, reliability, and customer service. Fulfillment by Amazon (FBA) sellers often have an advantage due to Amazon's robust logistics network, which ensures fast and consistent delivery. Sellers using Fulfillment by Merchant (FBM) must demonstrate equally high performance metrics to compete. The seller's review count, while important for overall seller reputation, is not a direct factor in the Featured Offer algorithm itself, though overall seller performance (which reviews contribute to) is considered. Impressions and customer reach are metrics related to visibility, not directly to the eligibility for the Featured Offer.