¿Cuál de los siguientes reportes puedes utilizar para medir el desempeño general de Sponsored Products?

The "Desempeño en el tiempo" (Performance over time) report is the most suitable option for measuring the overall performance of Sponsored Products. This report provides a comprehensive view of key metrics like sales, spend, ACOS, and impressions over a selected time period, allowing you to track trends and assess the cumulative impact of your campaigns. "Compras atribuidas" (Attributed purchases) focuses specifically on sales attributed to your ads, which is a crucial metric but doesn't offer the broad overview of performance that includes spend, impressions, and other factors. "Coincidencia de segmentación" (Targeting match) is a more granular report that helps optimize targeting strategies by showing how well your ads matched search queries or product targets, but it doesn't provide a holistic view of overall campaign performance.