¿Cuál de los siguientes reportes puedes utilizar para medir el desempeño general de Sponsored Display?

The Targeting report is the correct choice because it provides detailed performance metrics for your Sponsored Display campaigns, broken down by targeting strategy (e.g., product targeting, audience targeting). This allows you to assess the effectiveness of different targeting approaches and optimize your campaigns accordingly. The Budget report focuses solely on budget allocation and spend, not overall performance by targeting. The Search term report is primarily for Sponsored Products and Sponsored Brands campaigns, showing the search queries that triggered your ads, which is not directly applicable to Sponsored Display's impression-based targeting.