¿Cuál es el beneficio más significativo de usar Amazon DSP para las marcas que no venden sus productos en Amazon?

The most significant benefit for brands not selling on Amazon is the ability to reach incremental audiences across a vast network of websites and apps. Amazon DSP leverages Amazon's rich audience insights to target potential customers wherever they are online, beyond Amazon.com. This expands a brand's reach significantly, allowing them to find new customers who might not be browsing Amazon directly. While accessing e-commerce insights reports can be valuable, it's a secondary benefit compared to direct audience expansion for non-selling brands. Retargeting shoppers who viewed product detail pages is not applicable if the brand doesn't sell products on Amazon in the first place, as there would be no product detail pages to view.