¿Cuál es el beneficio principal de combinar Display Ads con Product Ads?

Combining Display Ads with Product Ads maximizes conversion and brand reach by targeting different stages of the sales funnel within the Mercado Libre ecosystem. Display Ads focus on the top of the funnel (awareness and consideration) by attracting qualified traffic and positioning brand identity through visual banners. Product Ads, conversely, operate at the bottom of the funnel (performance), directly driving purchase decisions in search results. This synergy ensures the brand gains visibility with new users and maintains a consistent, relevant presence during the critical transaction moment. It optimizes the overall return on investment by comprehensively covering both product discovery and final conversion. Incorrect options like "reducing advertising costs significantly" or "gaining priority in search results" are not the primary, guaranteed benefits. While "ensuring a higher repurchase rate" is a desirable outcome, it's a secondary effect of increased conversions and brand loyalty, not the direct, immediate benefit of this ad combination.