¿Cuál es el enfoque principal de Performance+?

Performance+ is primarily designed to drive performance towards specific goals for advertisers who sell on third-party websites. This solution leverages Amazon's advertising technology and unique insights to optimize campaigns for key performance indicators (KPIs) like sales or leads, even when the final conversion happens off Amazon. It allows advertisers to extend the reach and effectiveness of their campaigns beyond the Amazon storefront. Using third-party data for remarketing audiences is a general advertising tactic, not the specific focus of Performance+. While Performance+ can benefit advertisers selling on Amazon, its core distinction is its capability to optimize for off-Amazon conversions, making "Impulsar el rendimiento hacia objetivos específicos para anunciantes que venden en la tienda Amazon" an incorrect primary focus.