¿Cuál es el objetivo principal de crear audiencias person aliz adas en Display Ads?

Creating custom audiences in Display Ads primarily aims to segment people using much more specific criteria tailored to the advertiser's needs. This allows advertisers to go beyond general categories and target users based on their actual browsing behavior, purchase interests, and searches within the ecosystem. By leveraging first-party data, this tool provides the precision needed to reach the most relevant audience, ensuring the message connects with those who fit the defined strategic profile. This personalized approach optimizes the connection between the brand and potential consumers. "Garantizar un buen CTR con un presupuesto reducido de publicidad" (Guarantee a good CTR with a reduced advertising budget) is a potential outcome, not the primary objective. "Realizar una segmentación basada en características demográficas" (Perform segmentation based on demographic characteristics) is a basic form of targeting, but custom audiences offer much more advanced criteria. "Optimizar la inversión diaria en publicidad según el objetivo de la campaña" (Optimize daily advertising investment according to campaign objective) is a broader campaign management goal, not the specific purpose of custom audiences.