¿Cuál es el objetivo principal de una estrategia de Retail Media full funnel?

A full-funnel Retail Media strategy aims to engage customers at every stage of their buying journey, from initial awareness to final purchase and loyalty. This comprehensive approach leverages first-party data within the marketplace to deliver personalized messages tailored to user intent. It ensures a consistent brand presence, not just for immediate sales, but also for building long-term positioning and loyalty. While generating conversions is a key outcome, it's not the sole objective, as the strategy also focuses on awareness and consideration. Obtaining visibility is part of the process, but not the overarching goal. Reducing CPC is a tactical optimization, not the primary strategic objective of a full-funnel approach.