¿Cuál es el principal objetivo de Display Ads?

The primary goal of Display Ads is to drive more visits to "My Page" (the seller's Brand Store or main page). Display Ads are designed to generate qualified traffic to a seller's dedicated space within the Mercado Libre ecosystem, rather than solely focusing on direct sales of individual products. By using visually engaging banners in strategic placements, Display Ads aim to increase brand awareness and encourage exploration of the seller's entire catalog. This functionality is crucial for the consideration stage, as attracting potential buyers to a controlled and personalized environment like "My Page" increases the likelihood of customer loyalty and builds a solid base of recurring traffic, fostering long-term brand growth.