¿Cuál es el propósito principal de Sponsored Brands?

Sponsored Brands campaigns are designed to increase brand visibility and help customers discover your brand and product portfolio. They feature your brand logo, a custom headline, and multiple products, appearing prominently in shopping results. This format is ideal for brand building and driving awareness for your entire product line, not just individual items. While Sponsored Products focuses on promoting individual product listings, and external website traffic is not the primary goal of Amazon Ads, Sponsored Brands directly addresses brand discovery and engagement within the Amazon ecosystem.