¿Cuál es el propósito principal de usar Brand Ads en Mercado Libre?

The primary purpose of using Brand Ads on Mercado Libre is to appear as a prominent brand at the moment of search. This strategy places your brand in the highly visible "position 0" of search results, capturing user attention when they are actively looking for products. This maximizes brand recognition and purchase consideration by impacting potential buyers precisely when they express clear intent through keywords, facilitating the discovery of your full catalog and strengthening your institutional presence against competitors within the platform's ecosystem. Participating only in remarketing campaigns is too narrow; Brand Ads focus on initial discovery. Promoting listings off-platform is incorrect; Brand Ads are for on-platform visibility. Showing products without reputation is not the purpose; Brand Ads are for established brands to gain prominence.