¿Cuál es la mejor práctica recomendada para configurar campañas de Amazon DSP a fin de mejorar el desempeño?

Setting up separate strategies for each device type (desktop, mobile, tablet) allows for tailored bidding, creative optimization, and budget allocation based on how users interact with ads on different devices. This granular control is crucial for maximizing performance, as user behavior and ad effectiveness vary significantly across devices. While cross-device campaigns are important, managing them effectively often requires distinct strategies per device to account for these differences. Consolidating all strategies into one campaign limits optimization opportunities, as it prevents specific adjustments for different audiences or objectives. Focusing solely on Amazon O&O inventory restricts reach and misses valuable audiences available through third-party exchanges, which can be critical for scaling and achieving campaign goals.