¿Cuál es la ventana retrospectiva de atribución de Amazon Ads?

The correct answer is 14 days. Amazon Ads primarily uses a 14-day lookback window for attributing sales to ad clicks. This means that if a customer clicks on an ad and makes a purchase within 14 days, that sale is attributed to the ad. This window is a standard practice designed to capture the majority of purchase decisions influenced by an ad click. While some specific ad products or reporting features might offer different windows, the default and most common attribution window for Amazon Ads is 14 days. Other options like 7, 28, or 30 days are not the standard default for Amazon Ads attribution.