¿Cuál es un paso recomendado para optimizar una promoción con bajo rendimiento del lado del SSP?

If a promotion is underperforming due to SSP-side issues, a recommended step is to ask the publisher to increase your inventory. This directly addresses potential supply limitations from the publisher's end, which could be causing the low performance. Reducing the promotion rate might decrease the likelihood of winning bids, further hindering performance rather than optimizing it. Adjusting line item targeting is a DSP-side optimization, not an SSP-side one, and while it can improve performance, it doesn't directly address an SSP-related issue.