¿Cuáles de las siguientes características correspond en a la compra programática? S ele cci on ar 2 las respuestas correctas

Programmatic buying automates ad inventory acquisition, significantly reducing the time advertisers and sales representatives spend on manual negotiations by centralizing transactions on technological platforms. This automation also enables real-time budget optimization. Algorithms and data are used to bid on the most relevant impressions, ensuring that ad spend is directed towards audiences and moments with the highest potential impact, thereby maximizing campaign efficiency. The option stating programmatic buying uses manual processes and forces advertisers to buy inventory per website is incorrect because programmatic is defined by automation and often involves multiple sites. The option suggesting optimization only occurs after campaigns conclude is incorrect; programmatic allows for continuous, real-time optimization during active campaigns.