¿Cuáles son las dos palancas principal es de optimización en Brand Ads? S ele cci on ar 2 las respuestas correctas

The two primary optimization levers in Brand Ads are keywords and maximum CPC. Keywords allow advertisers to target specific search queries, ensuring ads are shown to users with high purchase intent. This directly impacts ad relevance and click-through rates. Maximum CPC (Cost Per Click) determines the aggressiveness of bids in the ad auction, influencing ad placement and visibility, especially for securing the "position 0" or prominent ad slots. Strategically adjusting both keywords and maximum CPC is crucial for optimizing the Ad Score, balancing impression volume with budget efficiency to maximize ROI. Age segmentation and publication schedules, while potentially useful for some campaigns, are not considered the primary, most impactful optimization levers for Brand Ads within this ecosystem.