¿Cuáles son las opciones de negociación que ofrece Display Ads a los a nunc i antes?

Mercado Ads Display Ads offers advertisers two primary negotiation options: Direct (Guaranteed) and Programmatic. Direct (Guaranteed) allows advertisers to secure a specific volume of impressions at a fixed price through a pre-arranged agreement with the sales team, ideal for large-scale campaigns requiring predictable reach. Programmatic offers flexibility by enabling real-time inventory purchases through auctions, optimizing investment based on performance and desired segmentation. This combination allows brands to choose between the predictability of guaranteed reach and the agility and precision of programmatic technology to meet their strategic objectives. "Private and programmatic" is incorrect because "Private" is a type of programmatic deal, not a separate overarching negotiation option. "Programmatic and by auction" is incorrect because "by auction" is the mechanism through which programmatic deals are often executed, not a distinct negotiation option from programmatic itself.