¿Cuánto tiempo dura la ventana retrospectiva de Amazon desde el punto de conversión que se utiliza en los reportes de estadísticas atribuidas a los anuncios?

Amazon DSP's default lookback window for attributed conversions is 14 days. This means that if a user views or clicks an ad and then converts within 14 days, that conversion will be attributed to the ad campaign in performance reports. While some platforms offer 7-day or 30-day windows, Amazon DSP's standard is 14 days, providing a balance between short-term impact and a reasonable attribution period. A 7-day window might miss conversions influenced by the ad but occurring slightly later, while 30 or 60 days could over-attribute conversions where the ad's influence was less direct or more distant in time.