¿Cuánto tiempo puede AMC acumular y retener los eventos de Amazon Ads?

Amazon Marketing Cloud (AMC) can accumulate and retain Amazon Ads event data for a period of 12.5 months. This extended data retention period allows advertisers to perform comprehensive long-term analysis, identify trends, and measure the impact of campaigns over a full year and slightly beyond. This is crucial for understanding seasonal patterns and evaluating the effectiveness of strategies that unfold over several months. Options like 90 days or 6 months are incorrect as they represent significantly shorter retention periods than what AMC offers, limiting the scope of historical analysis.