Dado que los videos de Sponsored Brands se reproducen con el audio apagado, tu mensaje en la pantalla debe ser claro y fácil de entender incluso sin audio.

This statement is true. Sponsored Brands video ads autoplay with the sound off by default. To effectively convey your message and capture audience attention, the video content itself—visuals, on-screen text, and graphics—must be clear, compelling, and understandable without relying on audio. Many viewers watch videos on mute, especially in public settings, so a strong visual narrative ensures your ad is impactful regardless of sound. Relying solely on audio for key information would significantly limit the ad's effectiveness and reach.