¿De cuánto tiempo es la ventana de atribución en Product Ads?

The attribution window for Product Ads is 14 days. This means that any sale completed within 14 days of a user clicking on an ad will be attributed to that ad. This duration is crucial for accurately measuring campaign effectiveness because it accounts for the fact that a buyer's decision-making process isn't always immediate. By tracking conversions over two weeks, the platform captures both immediate sales and those where the user took time to compare products before returning to complete the purchase. This provides a more precise metric of profitability and return on investment, offering a comprehensive view of the ad's impact. Options like 5, 7, or 30 days are incorrect as they do not reflect the standard 14-day attribution window used by Product Ads.