Dev ha cargado un creativo que incluye su logotipo de marca, una llamada a la acción que dice "comprar ahora", imágenes de alta calidad, texto legible, el logotipo de Prime Day y una animación de 15 segundos. El material creativo fue rechazado por incumplimiento de las pautas creativas. ¿Por qué el artículo no cumplió con los requisitos?

The creative was rejected because it included the Prime Day logo. Amazon DSP creative guidelines explicitly state that advertisers are not permitted to use Amazon logos, trademarks, or branding elements, including event-specific logos like Prime Day, without prior written approval. This policy ensures brand consistency and prevents consumer confusion. The other options are incorrect: "Creatives cannot use brand logos" is false; advertisers are encouraged to use their own brand logos. "Creative animations must be at least 20 seconds long" is incorrect; animation length requirements vary, but a 15-second animation is generally acceptable and not a reason for rejection on its own.