Does it make sense for a seller with good organic positioning to invest in Product Ads?
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Respuesta correcta: Yes, because they could appear twice in the same results, increasing the chances of them getting a click instead of a competitor..
Por qué esta es la respuesta
Even with strong organic positioning, investing in Product Ads is beneficial. By appearing both organically and through Product Ads, a seller doubles their visibility on the search results page. This dual presence significantly increases the likelihood of a user clicking on their listing rather than a competitor's, effectively "owning" more screen real estate. While the organic listing is free, the paid ad secures an additional, prominent spot, driving more traffic and potential sales. The other options are incorrect because Product Ads budgets are consumed regardless of organic positioning, and while increased visibility can indirectly build reputation, it's not the primary direct benefit.
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