Dos personas ven el mismo anuncio y hacen clic en él en el mismo día. Sin embargo, una compra el producto 1 semana después, y la otra 6 semanas después. ¿Cuántas ventas por publicidad registrará la plataforma respecto de ese anuncio?

The platform will record one sale. Mercado Ads typically uses a 30-day (approximately 4-week) attribution window from the time a user clicks on an ad. In this scenario, the first purchase, made one week after the click, falls within this attribution window and will be credited to the ad. The second purchase, made six weeks after the click, occurs outside the 30-day window. Therefore, the system will not attribute this conversion to the original ad click, even though the user initially clicked on it.