Durante su reciente periodo de campaña, Sofía descubrió que algunas audiencias hicieron su segunda o tercera compra y decidió verificar el número de compras repetidas. ¿Qué objetivo está midiendo?

Sofía is measuring loyalty objectives because she is tracking repeat purchases, which indicates customer retention and brand loyalty. Loyalty objectives focus on encouraging existing customers to continue purchasing and engaging with the brand. Recognition objectives aim to increase brand awareness among new audiences, while consideration objectives focus on encouraging potential customers to learn more about a product or service and consider a purchase. Sofía's focus on second and third purchases clearly aligns with measuring how loyal her existing customer base is.