É necessário que o vídeo tenha legendas?

While not strictly mandatory, captions are highly recommended for videos on Mercado Ads. Many users watch videos without sound, especially in public settings, and captions ensure your message and product benefits are still conveyed. This accessibility feature allows viewers to understand key differentiators visually, even if the audio is muted. Including captions significantly increases engagement and conversion rates compared to videos that rely solely on sound. The option stating captions are indispensable is incorrect because the platform does not enforce them as a strict requirement.