Echa un vistazo al reporte de términos de búsqueda de ejemplo que se muestra a continuación y analiza las diferentes estadísticas de desempeño. ¿Cuál es el producto o palabra clave con el mejor desempeño del retorno de la inversión publicitaria (ROAS)?

Tenis" (Tennis shoes) has the highest ROAS at 3.0. ROAS is calculated by dividing total sales by total ad spend. For "Tenis," $300 (sales) / $100 (ad spend) = 3.0. "Zapatos de senderismo" (Hiking shoes) has a ROAS of 2.0 ($200 / $100), which is lower than "Tenis." "Zapatos para correr" (Running shoes) has the lowest ROAS at 1.0 ($100 / $100), indicating that for every dollar spent on advertising, only one dollar in sales was generated, making it the least efficient in terms of ad spend return. Therefore, "Tenis" demonstrates the best return on ad spend among the options.