El objetivo principal de tu campaña es aumentar el reconocimiento. ¿Qué reporte de Sponsored Brands te proporcionaría la información más relevante para revisar el desempeño?

The Brand Impression Share report is most relevant for increasing brand awareness because it shows the percentage of times your brand's ads appeared compared to the total eligible impressions. A higher impression share indicates greater visibility, which directly contributes to brand recognition. The "Advertised purchases" report focuses on sales, which is a conversion metric, not an awareness metric. The "Targeting match" report provides insights into how well your targeting is performing, but it doesn't directly measure overall brand visibility or awareness like impression share does.