El proceso de un comprador para comprar una cafetera en Amazon durante un período de 20 días involucró las siguientes interacciones: - 5 de marzo - Vista de anuncio de Productos patrocinados - 12 de marzo - Vista de anuncio de Marcas patrocinadas -17 de marzo - Vista de anuncio de vídeo -20 de marzo - Compra Según la metodología de atribución de Amazon Ads, ¿qué interacción de anuncios se acreditará por esta conversión?

The correct answer is "March 17 - Video ad view" because Amazon Ads attribution typically uses a last-touch attribution model. This means that the last ad interaction (click or view, depending on the ad type and attribution window) that occurred before the conversion receives credit. In this scenario, the video ad view on March 17 was the final ad interaction before the purchase on March 20. The Sponsored Products ad view on March 5 and the Sponsored Brands ad view on March 12 occurred earlier in the customer journey. While they may have contributed to the customer's decision-making process, the last-touch model assigns credit to the most recent interaction.