El proceso de un comprador para comprar una computadora portátil en Amazon durante un período de 20 días involucró las siguientes interacciones: - 5 de marzo - Vista de anuncio de Productos patrocinados -15 de marzo - Clic en un anuncio de display -17 de marzo - Vista de anuncio de vídeo -20 de marzo - Compra Según la metodología de atribución de Amazon Ads, ¿qué interacción de anuncios se acreditará por esta conversión?

Amazon Ads attribution gives credit to the last ad interaction (click or view) that occurred within a specific look-back window, prioritizing clicks over views. In this scenario, the display ad click on March 15th is the last interaction before the purchase on March 20th. Since a click is a stronger signal of intent than a view, it receives attribution. The Sponsored Products view on March 5th is too early and a view, not a click. The video ad view on March 17th is a view, and the display ad click on March 15th is a click, which takes precedence. The purchase date itself is the conversion event, not an ad interaction.