El video debe mencionar:

To maximize the impact of a Mercado Ads Clip, the video should highlight the product's unique selling propositions (USPs). The primary goal of this format is to showcase the unique value and functional features that differentiate the item from competitors. Unlike variable factors such as price or shipping conditions, which are dynamically displayed and updated on the platform's interface, USPs allow the seller to connect emotionally with the user and address questions about the item's use or quality. Focusing content on what makes the product special ensures the video remains relevant, preventing rejection during moderation due to transactional data that could become outdated. This approach guarantees users receive pertinent information that drives consideration and conversion.