En AMC, una conversión se define como un evento de compra de Amazon.com.

In Amazon Marketing Cloud (AMC), a conversion is not exclusively defined as an Amazon.com purchase event. AMC allows advertisers to define conversions based on various events relevant to their business objectives, which can include website visits, sign-ups, app downloads, or even offline sales, in addition to Amazon.com purchases. This flexibility enables a comprehensive understanding of the customer journey and campaign effectiveness across different touchpoints. Therefore, stating that a conversion is only an Amazon.com purchase is incorrect.